A 2-week plan and build for trades & services businesses. We calculate whether paid ads are financially viable for your specific business — and if they are, exactly what a profitable plan looks like.
Three different situations. One shared problem: you're spending — or about to spend — without knowing if it'll actually return a profit.
Let's find out what actually happened — and whether ads could ever work for your business.
Let's measure what they're actually delivering in gross profit terms, not vanity metrics.
Know whether ads will work for your business before you spend a dollar finding out the hard way.
Not a report that sits in a folder. Real work done inside your business, plus a clear plan for what comes next.
Your gross profit per job, affordable cost per lead, close rate, and break-even ad spend — calculated from your actual numbers. Honest even with messy books.
A plain call on whether to spend, where, and when — including "don't spend yet" if that's the truth. We measure against gross profit, not lead volume.
Which jobs are worth chasing, who your best customer is, whether your offer and website actually convert. Homepage hero copy rewritten where needed.
Leaks fixed live inside your existing tools: missed-call text-back, instant lead response, quote follow-up, source tracking, pipeline clean-up, one referral quick win. A before/after change log so you can see exactly what moved.
An honest read on whether your business can take more work without breaking — capacity, team, systems. No point pouring fuel on a leaking engine.
If you've run ads before, we run the maths backwards: did those leads become jobs, and did those jobs make money? Most agencies never do this.
A written 30/60/90-day plan and a five-number weekly scorecard — leads, booked jobs, close rate, gross profit, source. You know what to do next without being talked through every step.
We talk about your business, your numbers, and what's going wrong. You decide whether the Gameplan makes sense. No pressure, no pitch.
I work through the full Gameplan — diagnosis, build, and roadmap. You get access to your numbers and logins; I get to work. We check in as needed.
We go through everything together: what I found, what I fixed, what your plan looks like, and whether there's a clear path to profitable growth — or not.
I'm Nic Hind. I've built and run businesses from the inside — which means I understand what gross profit actually looks like, how cash flow breaks under pressure, and why a business that looks busy can still be going backwards.
Most agencies have only ever worked on the marketing side. I've sat in the seat you're sitting in. That's why I can tell you whether your business is actually ready for ads — and why I'm willing to say "don't spend yet" when that's the honest call.
The Gameplan is built around your numbers, your market, and your business. It's not a template. Every client gets the real work, not a junior running a checklist.
"Go through the whole Gameplan. If you don't think it was worth the $1,500, tell me and I'll refund it — and you keep everything we built and installed. No forms, no hoops."
You'll leave knowing the truth about your numbers — including "don't spend a dollar yet" if that's the call. An honest verdict is still a valuable result.
The guarantee is unconditional. The only condition is going through the process — which you'll want to, because the build work alone is worth the fee.
Two weeks, one honest answer — whether it's go, stop, or fix this first. You keep everything we build regardless.
Every Gameplan is delivered personally. Leave your details and I'll be in touch within one business day.
4 spots per month. When the month is full, I'll hold your place for the next intake.